Double Agent Club - Peace Mila

Role

Product designer

Service Provided

Web Design

timeline

Dec 2024 - Mar 2025

Double Agents Club

Role

Product designer

Service Provided

App Design

timeline

Nov 2024 - Feb 2025

Market Analysis

The AI emotional wellness market is projected to grow significantly, with reports indicating a $1 billion valuation by 2025. However, existing tools primarily focus on static wellness features or clinical approaches, leaving a clear gap for advanced, emotionally intelligent AI solutions.

feel comfortable discussing personal issues with generative AI

User Research

User Survey/ In-Depth Interviews

I conducted a survey and In-Depth Interviews involving 77 participants to uncover the unique challenges faced by users with insecure attachment styles (anxious, avoidant, and disorganized) and identify how an app can support their emotional growth.

Findings

75%

feel overwhelmed by relationship conflicts but hesitate to seek professional help.

69%

avoid apps perceived as overly clinical, judgmental, or data-driven.

87%

talk to friends or family members about relationship stress.

72%

Competitive Analysis

There are many emotional support apps, but they lack a structure that keeps users motivated to continuously learn and grow.

Research Insights

Integrated Attachment Theory

Insight

Most existing apps fail to address relational and emotional growth through structured attachment-based methodologies, leaving a gap in targeted relationship-building tools.

Opportunity

By incorporating attachment theory with guided emotional and relational development, your app can uniquely position itself as a holistic solution for fostering meaningful connections and personal growth.

Gamification for Relational Skills

Insight

Gamification and habit tracking are underutilized in helping users build relational skills. Many apps focus on generic self-care or companionship without encouraging active skill development.

User Retention Challenges

Insight

Although apps with gamification and characters attract initial attention, many fail to maintain user engagement due to repetitive or shallow interactions. This results in users losing interest quickly.

Opportunity

Designing an engaging and dynamic system—where users feel challenged and rewarded for consistent participation—can significantly boost retention and long-term satisfaction.

Personas

The target users for this product are late teenagers and young adults between the ages of 16 and 34, who are navigating the

complexities of various relationships, especially in new or unfamiliar social environments.

From Static Room

to Living Forest

The immersive forest design was introduced to provide a sense of growth and connection.

Enhanced navigation by organizing features into a visually engaging and intuitive layout.

From Predefined Scenarios to Mission-Based AI Chat

Scenarios chosen upfront don’t adapt to user progress or responses during the role-play.

Visiting animals with unique traits assign personalized missions, including chat activities.

89% of users felt more engaged with character-driven missions over static activities.

From Text-Based

to Voice-Centered

72% of users felt more authentic when speaking versus selecting from predefined options.

Shifted to a voice-first chatbot with text fallback for authentic and engaging interactions.

Information architecture

Low-Fi Wireframes

Takeaways

What I learned

Recognized the value of early user testing in the design process, specifically conducting

tests immediately after creating wireframes.

Gained insight into the

importance of understanding the trends and lifestyles of target users for inclusive design.

Learned how to use MidJourney to generate necessary images, enhancing visual elements efficiently.

Captured the warmth and authenticity of human interactions, while AI technology can sometimes come across as impersonal.

Areas for Improvement or

Future Considerations

Expand the Behavioral Progress Tracker to reflect more nuanced changes in user engagement and emotional growth over time.

Refine the design of the AI-driven activities to ensure they feel natural and reinforce attachment styles effectively.

Incorporate additional feedback loops, such as visual and textual summaries, to help users understand their progress and next steps more clearly.

Intro

Therapists often find that the most common question patients ask is,

One key answer lies in having healthy relationships,

as they are fundamental to wellbeing in society.

“How can I be happy?”

By leveraging attachment theory, there’s an

opportunity to create a mental health app that offers

tailored strategies for managing stress, anxiety,

and relationship dynamics.

The Opportunity

A Fact that Illustrates the Why

Research shows that individuals with insecure

attachment styles are more prone to higher stress

levels and relationship anxiety.

Problem statement

“How might we create a mental health app that leverages attachment theory to help people develop healthier relationship patterns?”

Dynamic Gamification System

Solutions

Activity

Opportunity

Introducing gamified relational skill-building and habit tracking can encourage consistent engagement while making the learning process enjoyable and interactive for users.

User Testing & Iterations

Transform the app into an emotionally engaging and user-friendly platform by incorporating feedback and usability insights. Seven rounds of user testing with 13 participants shaped the journey to the final design.

Mid-Iteration

Final Version

Initial Version

Mid-Iteration

Final Version

Initial Version

Mid-Iteration

Final Version

Scenario-Based Role-Playing

Personalized Onboarding

Dynamic Gamification System

Instagram

Peace Mila

2025

Problem: AI-generated content is increasingly pervasive on digital platforms.

There is a lack of focus, leaving children vulnerable to misinformation, biased algorithms, and developmental harm.

RESEARCH

How Parents and Educators

View AI and Misinformation?

We conducted primary and secondary research to explore the topic of AI misinformation and its impact on children.

Our survey and interview reveal that many parents are not regularly taking steps to monitor their children's online activities, leaving them vulnerable to potential risks

Safely navigating online spaces is as crucial for children today as safely exploring their physical environments.

the Canadian Standards Association

User Pain Points

Children are vulnerable to AI-driven misinformation, especially through social media

AI algorithms significantly influence children's opinions, values, and daily activities

Parents and educators recognize the urgency but struggle with how to address it

AI policies often overlook children’s needs, with minimal mentions in major regulations

HMW

How might we empower facilitators and caregivers the tool to educate children to discern and broader their ability to critical think make informed decision?

Uncertainty

in Educating

67%

Vulnerability

to Manipulated

Visual Media

64%

Reliance on

Social Media for News

78%

Low Parental Monitoring

Gaps in Digital Literacy Education

25%

HMW

How might we empower facilitators and caregivers with tools that help children think critically and make better decisions?

Identifying Opportunities for Design

Bridging the Digital Literacy Gap

Providing structured learning pathways for children, parents, and educators.

Engaging, Gamified Learning

Gamified experiences that make critical thinking engaging.

Parental & Educator Tools

Offering tools that facilitate meaningful discussions on misinformation.

Learning solutions must go beyond traditional methods by integrating engagement, inclusivity, and collaboration.

BRAND GUIDELINE

SOLUTION

A MEDIA LITERACY NAVIGATOR

01 Learning Framework

Learning environments that allow educators to teach about real-world contexts and challenges.

Collections of resources and progress Dashboard

02 Learn & Achieve

Engaging activities and challenges with real-world scenarios to learn and practice new skills

Fun Interactive Exercises, badge Rewards and digital Certificates

03 Parents Toolkit

Fostering partnership with parents and empowering resources

Learning Status, Progress Tracking and Parent’s Guide

What I learned..

Educators need structured tools – Our initial assumption was that educators could adapt general resources, but testing showed they required ready-to-use lesson plans and dashboards.

Gamification improves retention, but clarity is key – While users engaged with interactive challenges, they struggled when instructions were unclear.